 |
| *image credit from career.com |
Do you know that blogging started as early as 1994? It was also known as an online diary wherein someone posted his daily activities, his thoughts, some photos with stories, etc. The first recorded blog, as most experts agree is from Justin Hall through his links.net. The word weblog was coined by Jorn Barger, then evolved to just simply blog by Peter Merholz. But we are not going to discuss the history of blogging here and why vlogging now is quite popular than the previous. For some far south and east, the internet has just been starting for them with the sprouts of different social media sites. And believe me, other people are still alienated by different terms on the net as well, and mostly, it isn't their fault, but don't ask me why because it would be another issue.
As my title hinted, it is to differentiate a Product Review blog from just a mere Product blog or vlog.
First, a blog is written content of anything in the form of an article in a conversational style, whereas, a vlog is in the form of a video. These two are done digitally through the help of the internet and some blogging sites.
Product Blog or Vlog is usually done by the company, maybe its Sales and Promotion Department. Some companies hire endorsers or market influencers for their products or services. A Product Blog or Vlog is also a form of advertisement wherein the product features and benefits are highlighted to create awareness and interest in the product, resulting in an increase in sales.
Product Review Blog or Vlog usually aren't paid for and are usually done by consumer or customer who uses that product or service. The consumer or customer may either write a blog article or create a video to say or! show his/her satisfaction and/or dissatisfaction with the product or services. The blogger/vlogger enumerates the reason for satisfaction/dissatisfaction with the product. In some cases, the blogger or vlogger makes a stance on the benefits and features of the product against his/her experience with the product. It also helps to warn other consumers to try the product or services. However, there are cases that a certain company would initiate a review of their product by giving samples to a famous blogger/vlogger known for reviewing a specific type of product or service. It may or may not influence the outcome of the review, depending on the credibility of the blogger/vlogger.
Product Blog/Vlog and Product Review Blog/Vlog both help create awareness about the product and promote it. Due to the emerging trends in social media and e-commerce, product vlogging is rather popular in promoting a product through product influencers who may or may not be using the product itself. There also goes the product affiliates wherein a vlogger, a celebrity, or a not-so-famous vlogger, as long as they have followers from 1000 and above, they can endorse a product they may or may not be using. The main goal for blogging/vlogging a product and product affiliation is to earn. We will discuss later how a blogger/vlogger and an affiliate can earn money on our future blogs.
